Comments on: Getting On the Cluetrain, No. 2: Value of Expertise

By: -Rob

-Rob — Mon, 24 Mar 2008 14:47:49 +0000

#2 Brian -

Thanks I do think the key is combining authenticity with expertise, and provide leadership to the mob.

#3 Incredible Agent -

You’re absolutely right that trust has to be established somehow. Part 1 of this series addresses Trust, Authenticity, Honesty, etc. in a cluetrain context. I do urge everyone interested in what Real Estate 2.0 might look like to take a look at the original Cluetrain Manifesto. It’s short, a bit dated but still relevant.

I do plan on doing a part dealing strictly with what Authenticity looks like in Real Estate.

#4 Bill -

Thanks, Bill. I love the Well reference. I remember reading that in school, but then, Wells was a particularly dystopian sort of author — his Time Machine paints a fairly grim picture, after all.

-rsh

By: Bill Lublin

Bill Lublin — Mon, 24 Mar 2008 12:58:20 +0000

What a terrific post – I found it thoughtful and articulate – and I agree that what you know is what gives your voice the greatest value – and the real estate agents who think being warm and fuzzy is a substitute for being knowledgable and expert are missing the point.
I also agree that communicating that knowledge to the consumer – even the community of consumers is where the agent’s value to the consumer rests – But as an interesting aside, you might want to read H.G. Wells “Country of the Blind” before you become too certain that the one eyed man becomes a king rather then a pariah-

By: Incredible Agent

Incredible Agent — Fri, 21 Mar 2008 16:53:41 +0000

That has to be the longest blog post I’ve ever read. Luckily it was a good one. Virtual leadership is certainly an interesting twist on social media. My question is…How do all the blind people know the king really has 1 eye? Trust has to be established somehow. Where will that trust come from? WOW has levels & skills that you can count on to tell you who to trust. Where is that available online? Social identity is a critical factor in determining who I can and can’t trust. That has to be defined somewhere.

By: Brian Requarth

Brian Requarth — Fri, 21 Mar 2008 14:43:53 +0000

Rob, this post is dead on! My experience is that since online communities are relatively new for many, the role of leadership online could even be looked at as more important or maybe there is more opportunity to establish your expertise. In today’s real estate climate those that built their biz solely on low interest rates and “selling the dream” that real estate prices could only go through the roof are getting out of dodge.

I also really like what you write about authenticity and honesty. They are pillars of TRUST! This morning I started reading a book called “The Speed of Trust,” by Stephen Covey. So far it is a great read.

By: Mike Farmer

Mike Farmer — Fri, 21 Mar 2008 11:20:12 +0000

Very good. I agree completely. My experience with community mobs online has been similar. I’ve seen the very worst of human nature take over and the collective IQ drop significanly when there is no leadership.