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Most Powerful Brands in Real Estate?

February 12, 2008

I was doing some research at work when I came across something absolutely bizarre.

There is no list anywhere of the most powerful brands in residential real estate.

In commercial, there is such a list, compiled and maintained by Lipsey: Top 25 Commercial Real Estate Brands. (PDF)  Why is there no equivalent in residential real estate, where frankly, brand means a whole lot more?

We do have the RISMedia’s Power Brokers list, but that ranks brokerage companies, not real estate brands.  We have the 25 Most Influential Real Estate Bloggers from Inman.  Inman also has the Top 100 Most Influential Real Estate Leaders. (PDF)

But nothing that ranks the real estate brands themselves that companies like ReMax and Coldwell Banker and such spend hundreds of millions of dollars burnishing.

I smell an opportunity for some marketing firm somewhere.


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