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A Great Website — Can It Work Here?

February 29, 2008

I just ran across this fantastic website (h/t Instapundit).  Carlust is such a great name for it as well.

I really like Chris Hafner’s writing style as well — compact, personable, totally on-point.  Great blog writing, IMHO.

It works beautifully for cars.  I know it can’t possibly work as beautifully for houses, since cars are products: thousands of people can share their lust over a particular make/model.  At the same time, I know there is such a thing as Houselust as well.  Some of my former colleagues at Realogy were deeply in the throes of houselust — which might explain why they work at a place like Realogy. 🙂

Curbed does a fair job of houselust, actually, but it would be a really interesting RE.net experiment for someone to setup a Houselust.com blog and invite a bunch of people to post photos and commentary on a particularly beautiful house.  Like, say Falling Water:

For that matter, can you imagine doing a listing like a post on Carlust?  What would that look like….

-rsh

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2 Comments leave one →
  1. February 29, 2008 2:07 pm

    My pet project blog is called Denver Modern Homes. It’s essentially house lust.

    The idea is to network with RE Agents by letting them post their modern homes listings. I also go out and take pictures of all sorts of modern architecture around Denver. Readers are now sending me stuff as well.

    The next step is to recruit architects and interior designers to contribute. For me, blogging is all about increasing your sphere of influence.

  2. March 3, 2008 11:01 am

    Todd –

    Cool site. 🙂 I rather think you need to increase the amount of stuff on houses/buildings that aren’t for sale. Otherwise, the site will look like just a marketing shtick.

    What might work well is to do fairly detailed lust-driven posts about a particular house or building, something emblematic, something architecturally significant, and then have a way to associate listings with such articles. Something like “Find Houses Like This One For Sale” on the sidebar as an ad.

    That would clearly identify to visitors/readers that the content is just pure houselust, while the ads might help them fufill their own houselust.

    Just a thought!

    -rsh

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