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Salacious Sells!

March 28, 2008

Well, at least, it attracts interest.  Joe Ferrara alerts us to some… ahem… sexy ads related to real estate (safe for work).  Go check it out.  To be fair, most of those are ads for hotels which… I guess is real estate… sorta….

But one of them is for a condo project in Manhattan called the District.  Lots of sexy photos.

Joe asks whether these sexy ads help sell the property.

I’m going to guess, No.  But they do help draw attention to the ad. 🙂  And sometimes, that’s all that an ad has to do.

I personally think some of those images go over the line in sex appeal and make it evident that they are appealing to our Lust, which is counterproductive.  I did, however, enjoy looking at the ads. 🙂

-rsh

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One Comment leave one →
  1. March 30, 2008 5:16 pm

    According to the experts, to be effective, sexy ads should have something to do with what you are selling– lingerie, perfume—though you would never know it from godaddy.com . Their Super Bowl ads did increase their market share and it held up( in a manner of speaking)and I can’t make the connection between lose spaghetti straps and a domain name.

    I think these ads are trying to sell a “lifestyle” . They are saying “If you are young, sexy, & hip this is where you should be living– with other young, sexy and hip folks.”

    Plus, the ads do get some free press and blog coverage.

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